Case Study (003) June 2016, The Union Jack Club

By August 26, 2016Case Study

Our Client: Hospitality Media – The Union Jack Club

Objective: To produce a 3 minute promotional video for The Union Jack Club

Location: Waterloo, London

Style of Video

  • Target Audience: Members of the Armed Forces, Veterans and Corporate, creating awareness.
  • Footage of the Club including some of the local famous London landmarks.
  • The Video combines wide footage, cameo clips, people as guests and staff members.
  • The music selected is triumphant yet without being too military.
  • To showcase and demonstrate a busy London Premier Armed Forces Club that has a range of ‘offerings’ for the customer.

 Content, the storyline . . .

  • The purpose was to introduce The Union Jack Club’s video to current members as a reminder and to potential new members. It creates the concept that the club offers more than just a nights stay in central London by communicating its range of facilities and ‘club’ atmosphere.
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