The Union Jack Club’s goal was to update their promotional video on their website to create further awareness and help increase occupancy levels Veterans play a key role in the club but didn’t want the Veteran stereotype as clearly a Veteran within the armed forces can be any age. A voice over was avoided, allowing the footage and editing to do the work together with text. Six days filming in total and 3 days to produce a film script, followed by an editing script. The music is quite core and delivers pace and a sense of triumph without being too military. London’s attractions were also filmed to provide a sense of not only proximity but also as potential sites to visit. Some of these required permits and licenses. Vimeo was the preferred platform for their website and to help drive more traffic. In addition we arranged for the production of 350 printed DVD’s which are to be used in an off-line environment for military bases.
- Case Study