Case Study (006) Promotional Video, Kingdom – United by Nature

Client: Kingdom – United by Nature

Objective: Produce a video that was a key communications tool for promoting this new venue in Kent

Location: Penshurst, in The High Weald looking south overlooking The Weald.

Style of Video:

  •  Target Audience: Anybody interested in the great outdoors, cycling or seeking a unique venue.
  •  To film the environment and site location with various aspects of cycling and how the range of facilities maybe used.
  •  The creative involved producing an aspirational style video during a ‘perfect summer’s day with carefully selected music conveying a lifestyle feel.

 Content, the storyline . . .

Kingdom  encompasses 13 acres of woodland located within the High Weald.  A project soon to be realised by a group of investors, including I’ll be Mother.  Only 35 miles from London and is a unique location and venue with so much to offer to all, for cyclists of all abilities, from pros to families. Wyndy Milla bikes is also located there, providing bike sales, bike hire, a workshop and showers are included within the site. The venue is a masterpiece in its natural construction offering multiple venue options with its 9,500 square foot of event space.  A huge part of its ethos is using ‘local’ where possible.

The video was made last Summer taking advantage of the environment in all its Summer glory.  It involved having a range of cyclists from youngsters, mountain bikers, road cyclists and BMX’ers.  In addition sets were created conveying a relaxed lifestyle such as people eating, drinking and socialising as well as sitting around a fire pit.  In addition, demonstrating how the space maybe used such as for Yoga classes. The stills were also shot at a similar time creating a reflecting style. These have been used for web and social media use.

Outcome:

The video has been used by the venue for external communications to start promoting the site before its launch on all social platforms.  In addition a ‘crowdfunding’ interview style video has subsequently been created incorporating some of the original content.

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