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Case Study (005) Vodka Martini Cocktail

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Client: Spa Communications / Schneider Electric

Objective: Produce a video that was a key communications element within a bespoke Christmas corporate gift, for Schneider Electric.

Location: Grow 40, a popular cocktail bar in Brighton, featuring a professional mixologist, Steve Pineau.

Style of Video:

  •  Target Audience: 100 decision makers within the data centre industry.
  •  To film the making of a perfect Vodka Martini, using a ‘how to’ style.
  •  The creative involved producing an engaging and stylish James Bond feel, with pace and carefully selected music.

 Content, the storyline . . .

 

Booze is an easy choice as a corporate gift, but in this case the agency wanted to do something standout. In addition to providing the ingredients for a perfect Vodka Martini using locally sourced Vodka and Vermouth, we were invited to add value by showing customers and journalists how to mix one. Limewood added value, not only with our creative input into the look and feel of the video, but also by using our own connections to find an eye-catching location and an excellent mixologist. The video film was delivered on a USB stick and included within a personalised gift box, using corporate branding and colour ways to great effect.

Outcome:

Positive feedback was directly published and shared on Twitter by happy and impressed recipients of the gift.

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