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Limewood Productions is an independent video production company. Our blog keeps you up to date with our latest work. Have a look below at our latest blog posts: –

Filming Eyes, how to film eyes

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Filming Eyes

The filming of a person’s eyes would appear simple and straightforward, however, this is not the case. When you see TV Adverts like the one below by Vision Express, a simple 5-10 second clip is actually quite complicated.

If you are looking to try to create a similar effect, then take a look at our 5 Tips:

1. Lighting 

The first element of creating the shot is ensuring you’re using the correct lighting. This is key and will have a huge influence on the end results. The main aim is to ensure you have constant lighting. Daylight is good, but how can you necessarily keep it constant during your filming period? For constant lighting, we would suggest either tungsten or LED light panels. For our latest project, the latter was our lighting choice, although don’t forget how harsh those lights can sometimes be! (we will examine lighting in a later Blog)

2. Model

This is another key part of the process and success. You need to select your model carefully and for them to be relevant to your target audience. Then, depending upon the video you’re producing as to whether hair and make-up are required. This can vastly change the outcome of your shot and can be a real headache if not dealt with properly at the time. Remember the devil is in the detail.

3. Camera

You could acquire the most expensive camera for filming. In this instance, however, this isn’t necessary and depending upon your budget and the end result required, you can select from a range of cameras. The TV advert shown above would have used very expensive equipment, lighting and post-production. We selected a 5D Mark IV for the results we required.

4. Post-Production

We use Adobe After Effects and Adobe Premiere Pro for our post-production work. We find that After Effects allows you to create smoother transitions than Premiere. For example, in the case of our eye clip, we imported into After Effects and create the movement via keyframes. Then creating an easy ‘in and out’ we start zooming into the eye slowly and gradually build in speed as we near the pupil’s iris. Once this is complete we add this to our Premiere Pro timeline and overlay any text, audio or voice over that we might want to add. We used a basic template and added our content to create this blog piece.


5. The Brief/Result 

Ensure the brief is interpreted and understood in relation to outcomes whether it be style, effects etc.

There you have it, 5 simple tips to be aware of when you film an eye clip.  Be sure to follow us for more technical, portfolio and projects.

Check out our latest Video Projects




Case Study (006) Promotional Video, Kingdom

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Client: Kingdom – United by Nature

Objective: Produce a video that was a key communications tool for promoting this new venue in Kent

Location: Penshurst, in The High Weald looking south overlooking The Weald.

Style of Video:

  •  Target Audience: Anybody interested in the great outdoors, cycling or seeking a unique venue.
  •  To film the environment and site location with various aspects of cycling and how the range of facilities maybe used.
  •  The creative involved producing an aspirational style video during a ‘perfect summer’s day with carefully selected music conveying a lifestyle feel.

 Content, the storyline . . .

Kingdom  encompasses 13 acres of woodland located within the High Weald.  A project soon to be realised by a group of investors, including I’ll be Mother.  Only 35 miles from London and is a unique location and venue with so much to offer to all, for cyclists of all abilities, from pros to families. Wyndy Milla bikes is also located there, providing bike sales, bike hire, a workshop and showers are included within the site. The venue is a masterpiece in its natural construction offering multiple venue options with its 9,500 square foot of event space.  A huge part of its ethos is using ‘local’ where possible.

The video was made last Summer taking advantage of the environment in all its Summer glory.  It involved having a range of cyclists from youngsters, mountain bikers, road cyclists and BMX’ers.  In addition sets were created conveying a relaxed lifestyle such as people eating, drinking and socialising as well as sitting around a fire pit.  In addition, demonstrating how the space maybe used such as for Yoga classes. The stills were also shot at a similar time creating a reflecting style. These have been used for web and social media use.


The video has been used by the venue for external communications to start promoting the site before its launch on all social platforms.  In addition a ‘crowdfunding’ interview style video has subsequently been created incorporating some of the original content.

Case Study (005) Vodka Martini Cocktail

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Client: Spa Communications / Schneider Electric

Objective: Produce a video that was a key communications element within a bespoke Christmas corporate gift, for Schneider Electric.

Location: Grow 40, a popular cocktail bar in Brighton, featuring a professional mixologist, Steve Pineau.

Style of Video:

  •  Target Audience: 100 decision makers within the data centre industry.
  •  To film the making of a perfect Vodka Martini, using a ‘how to’ style.
  •  The creative involved producing an engaging and stylish James Bond feel, with pace and carefully selected music.

 Content, the storyline . . .


Booze is an easy choice as a corporate gift, but in this case the agency wanted to do something standout. In addition to providing the ingredients for a perfect Vodka Martini using locally sourced Vodka and Vermouth, we were invited to add value by showing customers and journalists how to mix one. Limewood added value, not only with our creative input into the look and feel of the video, but also by using our own connections to find an eye-catching location and an excellent mixologist. The video film was delivered on a USB stick and included within a personalised gift box, using corporate branding and colour ways to great effect.


Positive feedback was directly published and shared on Twitter by happy and impressed recipients of the gift.

Case Study (004) September, 2016 Enevo

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Client: Spa Communications / Enevo Waste Management

Objective: To demonstrate the client’s success in solving paper and cardboard recycling challenges in the municipality of Rotterdam

Location: The port city of Rotterdam

Style of Video:

The client provides a high technology solution to one of the oldest problems caused by people living in conurbations – waste. In the Netherlands, cities are by legislation constrained to deal with waste within the municipality and without using landfill sites. We asked the client to consider a high quality video production, allowing additional time for location filming.

The agency wanted to create something which would be a big rock for social media, to drive traffic to the client solutions using a variety of online channels. It was thought that the film would need to stand out from the usual corporate video. We therefore conceived the idea of a travel-style film which presented the city as a clean and desirable destination, to act as a platform to present the end customer’s solution and to enlist the support of the City council. In addition, and to add to our challenge, it was decided to film all subjects speaking in their mother tongue as we felt this added to the authenticity of the piece.

Results: The film was very well received by Rotterdam city council and, importantly by the end customer. The film has not only been throughout Europe, the US and Japan, but was also picked up and used by Dutch national television. Our partner agency planned a social media campaign to launch the film and in one week reached an audience over 150,000 people in the waste management profession, with over 7,000 engagements and over 3,000 views. It is felt that the investment in production value is more than justified by the ROI and use the film has seen.

Case Study (003) June 2016, The Union Jack Club

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Our Client: Hospitality Media – The Union Jack Club

Objective: To produce a 3 minute promotional video for The Union Jack Club

Location: Waterloo, London

Style of Video

  • Target Audience: Members of the Armed Forces, Veterans and Corporate, creating awareness.
  • Footage of the Club including some of the local famous London landmarks.
  • The Video combines wide footage, cameo clips, people as guests and staff members.
  • The music selected is triumphant yet without being too military.
  • To showcase and demonstrate a busy London Premier Armed Forces Club that has a range of ‘offerings’ for the customer.

 Content, the storyline . . .

  • The purpose was to introduce The Union Jack Club’s video to current members as a reminder and to potential new members. It creates the concept that the club offers more than just a nights stay in central London by communicating its range of facilities and ‘club’ atmosphere.

Case Study (002) Brightsolid Data Centre

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Our Client: Keysource

Objective: To produce a 5 minute Case Study Video of brightsolid’s new data centre.

Location: brightsolid, Aberdeen

Style of Video:

  • All content filmed in one day. This involved an early start capturing activity in and around Aberdeen for the intro.
  • Filming the newly installed data centre and key features.
  • Clear and concise video interviews capturing the key benefits and challenges.

 Content, the storyline . . .

  • To introduce the location of the data centre and to illustrate Aberdeen’s relationship to the oil & gas industry and how it’s embracing new technologies.
  • Video interviews with key personnel in the development of the data centre.
  • To capture from the filming and editing, that the scalable data centre solution delivered by Keysource for brightsolid was industry leading, in terms of efficiency and resilience and met their technical and commercial requirements.

Case Study (001) January 2016 Sky Data Centre

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Our Client: Spa Communications

Objective: To produce a Case Study Video for Schneider Electric, a global leader in energy management

Location: West London, a secure and anonymous building housing a state-of-the-art data centre for Sky

Style of Video:

  • Target Audience: Decision makers in the data centre industry from IT and Facility Managers to CIOs.
  • Combines talking head interviews and dynamic footage of the data centre white space.
  • The video comprises interviews with subject matter experts from Sky, Schneider Electric and its Elite Partners, Keysource. Together they tell the story of how DCIM software was deployed as a part of Sky’s strategy to reduce the environmental impact of its services.
  • To showcase a contemporary data centre environment.

Content, the storyline . . .

The purpose was to introduce how Schneider Electric’s StruxureWare for Data Centers DCIM software platform has been introduced by Sky to improve the management of IT servers and storage equipment, better utilize data centre capacity and reduce the carbon footprint of its computing operations.

Case Study December 2015 Evogro

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Our Client: Evogro

Objective: To produce a Crowdfunding Video to sit on the Crowdcube platform to create awareness and ‘call to action’.

 Location: Various Michelin restaurants with prestige chefs talking about Evogro.

Style of Video:

  • Target Audience: Investors, decision makers in the food service industry and chefs.
  • Combines talking head interviews and dynamic footage of individual units in the locations.
  • The video comprises interviews with key Michelin chefs who explain the merits of having control over growing micro-salads and herbs.

 Content, the storyline . . .

The crowdfunding videos’ purpose was, for a specific window of time to raise 250K. The video demonstrates effectively and efficiently that Evogro ustilises the very latest technologies in helping control costs and other efficiencies. It explains the energy saving benefits and how waste is minimized as well benefitting the customer where flavour and freshness is optimized.

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