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John Sheppard

Case Study (005) Vodka Martini Cocktail

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Client: Spa Communications / Schneider Electric

Objective: Produce a video that was a key communications element within a bespoke Christmas corporate gift, for Schneider Electric.

Location: Grow 40, a popular cocktail bar in Brighton, featuring a professional mixologist, Steve Pineau.

Style of Video:

  •  Target Audience: 100 decision makers within the data centre industry.
  •  To film the making of a perfect Vodka Martini, using a ‘how to’ style.
  •  The creative involved producing an engaging and stylish James Bond feel, with pace and carefully selected music.

 Content, the storyline . . .

 

Booze is an easy choice as a corporate gift, but in this case the agency wanted to do something standout. In addition to providing the ingredients for a perfect Vodka Martini using locally sourced Vodka and Vermouth, we were invited to add value by showing customers and journalists how to mix one. Limewood added value, not only with our creative input into the look and feel of the video, but also by using our own connections to find an eye-catching location and an excellent mixologist. The video film was delivered on a USB stick and included within a personalised gift box, using corporate branding and colour ways to great effect.

Outcome:

Positive feedback was directly published and shared on Twitter by happy and impressed recipients of the gift.

Case Study (004) September, 2016 Enevo

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Client: Spa Communications / Enevo Waste Management

Objective: To demonstrate the client’s success in solving paper and cardboard recycling challenges in the municipality of Rotterdam

Location: The port city of Rotterdam

Style of Video:

The client provides a high technology solution to one of the oldest problems caused by people living in conurbations – waste. In the Netherlands, cities are by legislation constrained to deal with waste within the municipality and without using landfill sites. We asked the client to consider a high quality video production, allowing additional time for location filming.

The agency wanted to create something which would be a big rock for social media, to drive traffic to the client solutions using a variety of online channels. It was thought that the film would need to stand out from the usual corporate video. We therefore conceived the idea of a travel-style film which presented the city as a clean and desirable destination, to act as a platform to present the end customer’s solution and to enlist the support of the City council. In addition, and to add to our challenge, it was decided to film all subjects speaking in their mother tongue as we felt this added to the authenticity of the piece.

Results: The film was very well received by Rotterdam city council and, importantly by the end customer. The film has not only been throughout Europe, the US and Japan, but was also picked up and used by Dutch national television. Our partner agency planned a social media campaign to launch the film and in one week reached an audience over 150,000 people in the waste management profession, with over 7,000 engagements and over 3,000 views. It is felt that the investment in production value is more than justified by the ROI and use the film has seen.

Case Study (003) June 2016, The Union Jack Club

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Our Client: Hospitality Media – The Union Jack Club

Objective: To produce a 3 minute promotional video for The Union Jack Club

Location: Waterloo, London

Style of Video

  • Target Audience: Members of the Armed Forces, Veterans and Corporate, creating awareness.
  • Footage of the Club including some of the local famous London landmarks.
  • The Video combines wide footage, cameo clips, people as guests and staff members.
  • The music selected is triumphant yet without being too military.
  • To showcase and demonstrate a busy London Premier Armed Forces Club that has a range of ‘offerings’ for the customer.

 Content, the storyline . . .

  • The purpose was to introduce The Union Jack Club’s video to current members as a reminder and to potential new members. It creates the concept that the club offers more than just a nights stay in central London by communicating its range of facilities and ‘club’ atmosphere.

Case Study (001) January 2016 Sky Data Centre

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Our Client: Spa Communications

Objective: To produce a Case Study Video for Schneider Electric, a global leader in energy management

Location: West London, a secure and anonymous building housing a state-of-the-art data centre for Sky

Style of Video:

  • Target Audience: Decision makers in the data centre industry from IT and Facility Managers to CIOs.
  • Combines talking head interviews and dynamic footage of the data centre white space.
  • The video comprises interviews with subject matter experts from Sky, Schneider Electric and its Elite Partners, Keysource. Together they tell the story of how DCIM software was deployed as a part of Sky’s strategy to reduce the environmental impact of its services.
  • To showcase a contemporary data centre environment.

Content, the storyline . . .

The purpose was to introduce how Schneider Electric’s StruxureWare for Data Centers DCIM software platform has been introduced by Sky to improve the management of IT servers and storage equipment, better utilize data centre capacity and reduce the carbon footprint of its computing operations.

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