The filming of a person’s eyes would appear simple and straightforward, however, this is not the case. When you see TV Adverts like the one below by Vision Express, a simple 5-10 second clip is actually quite complicated.
If you are looking to try to create a similar effect, then take a look at our 5 Tips:
The first element of creating the shot is ensuring you’re using the correct lighting. This is key and will have a huge influence on the end results. The main aim is to ensure you have constant lighting. Daylight is good, but how can you necessarily keep it constant during your filming period? For constant lighting, we would suggest either tungsten or LED light panels. For our latest project, the latter was our lighting choice, although don’t forget how harsh those lights can sometimes be! (we will examine lighting in a later Blog)
This is another key part of the process and success. You need to select your model carefully and for them to be relevant to your target audience. Then, depending upon the video you’re producing as to whether hair and make-up are required. This can vastly change the outcome of your shot and can be a real headache if not dealt with properly at the time. Remember the devil is in the detail.
You could acquire the most expensive camera for filming. In this instance, however, this isn’t necessary and depending upon your budget and the end result required, you can select from a range of cameras. The TV advert shown above would have used very expensive equipment, lighting and post-production. We selected a 5D Mark IV for the results we required.
We use Adobe After Effects and Adobe Premiere Pro for our post-production work. We find that After Effects allows you to create smoother transitions than Premiere. For example, in the case of our eye clip, we imported into After Effects and create the movement via keyframes. Then creating an easy ‘in and out’ we start zooming into the eye slowly and gradually build in speed as we near the pupil’s iris. Once this is complete we add this to our Premiere Pro timeline and overlay any text, audio or voice over that we might want to add. We used a basic template and added our content to create this blog piece.
5. The Brief/Result
Ensure the brief is interpreted and understood in relation to outcomes whether it be style, effects etc.
There you have it, 5 simple tips to be aware of when you film an eye clip. Be sure to follow us for more technical, portfolio and projects.
Check out our latest Video Projects